NWAC Signs Multi-Year Partnership with Athletic Solutions to Empower Student Athletes

Longview, Wash. – The Northwest Athletic Conference (NWAC) has entered into a multi-year partnership with Athletic Solutions, a leading provider of name, image and likeness (NIL) opportunities for student-athletes. As part of the agreement, Athletic Solutions will serve as the NWAC’s official online NIL store provider. The conference joins more than 250 colleges and 15,000 student-athletes already working with Athletic Solutions.

Athletic Solutions places student-athletes at the center of its platform, providing each participant with a personalized NIL Locker Room featuring premium merchandise. Through the platform, student-athletes can strengthen their personal brands and earn income from sales.

“We are excited to partner with Athletic Solutions as we help our conference, member institutions, and student-athletes navigate the evolving name, image, and likeness (NIL) landscape,” said Marco Azurdia, Executive Director of the NWAC. “This partnership gives our student-athletes a meaningful opportunity to build their personal brands and expand their earning potential through an easy-to-use platform offering sport- and brand-specific merchandise and high-quality accessories.”

“We are thrilled to partner with the Northwest Athletic Conference and its member institutions to expand meaningful NIL opportunities for student-athletes across the conference,” said Tom Feiden, President of Athletic Solutions. “Our mission is to create an online store for every athlete on every team. The NWAC is a tremendous partner as we continue to bring that opportunity to more student-athletes.”

About Athletic Solutions

Athletic Solutions is an NIL merchandising and e-commerce platform helping student-athletes build their personal brands and earn from their name, image and likeness. Founded in 2022, Athletic Solutions’ mission is to create an online store for every athlete on every team, providing personalized NIL Locker Rooms with team, school and athlete merchandise.

About the Northwest Athletic Conference

The NWAC is the athletic governing body of two-year colleges in Washington, Oregon, Idaho and British Columbia. There are 15 men’s and women’s sports and 10 championship events. Approximately 4,200 student-athletes compete in the NWAC, representing a student population of more than 395,000. Many NWAC student-athletes continue their academic and athletic careers at the NAIA and NCAA levels.

The Northwest Athletic Conference cultivates the three ideals of Character, Competition, and Community.

NWAC…..more than games.